Aurora Magazine

Promoting excellence in advertising

Magazine

Anthropic Claude and the Ethics of Human Values

Agentic AI is poised to redefine how businesses innovate, connect and lead. But first, it needs to align with human values, argues Faizan S. Syed.

Drilling Down to Simplicity

Effective data analysis does not necessarily equate to complexity, although achieving simplicity can be complex, argues Ans Khurram.

Magazine

Well Being by Design

Can behaviour science make you happier? Julian Saunders ponders the question.

Latest

“We look forward to opening fresh avenues for brands to connect, influence, and inspire their consumers”

The Earworm Effect

Deluded Poets and Data Accountants

Featured Stories

“Sports journalism is such a rich field; there is a goldmine of stories waiting to be covered”

Sophia Khan interviews Anushe Engineer, winner of the 2024 AIPS Young Reporter award for her feature, ‘It’s all or nothing for Arshad Nadeem in Paris’.

TOM or Just Plain Genericide?

Alyan Khan-Yusufzai discusses the dangers posed to brands
if they turn into category identifiers.

Blogs

Food For Thought

Why are Eid-ul-Azha ads so lacklustre or restricted in number compared to those aired during Ramzan and Eid-ul-Fitr?

Media

Comfort Food Done Well

Zahrah Mazhar examines the enduring allure of Pakistani TV dramas.

People

The Season Chaser

A day in the life of Asad Monga, chef, forager and videographer.

People

“We are committed to making wellness accessible and affordable to the average consumer”

Sadia Kamran speaks to Dr Anum Akhai, Chief Growth Officer, Martin Dow Group and Director, Welnox, on the evolution and future of the wellness market in Pakistan.